I created this report as part of an Social Media conversation sentiment analytics project. The report used Natural Language Processing (NLP) and the analysis was done in R. Please check the report: Sentiment Analytics Project – NLP You can also check my other sample projects on Google Drive: Sample Projects
I created this report as part of a social media campaign. Please check the report: Media analysis You can also check my other sample projects on Google Drive: Sample Projects
This reported is created for a major cosmetic brand in the industry. During the research process, I used social listening tool and worked together with data scientists. In this report Lip, Eye, Face trends, you will see: Makeup trends for eyes, lips and face. How people with different income talk about makeup. You can … More Trends & Audience Segment: Makeup
I monitored the content performance of the Peanut Movie on Facebook, Twitter and Instagram. What in this report The Peanuts Movie Social Content Analysis: The general content performance on each channel Content with best performance Best time and day to post on each channel The growth of followers and fan community I also set up … More Social Media Content Performance Analysis
I did competitive analysis among Bose, Beats and JBL, using social listening tool NetBase. The report [Runxi Wang] Case-Audio Social Listening Report contains: Brand social media auditing, Brand owned social channel performance auditing, Brand attributes analysis and purchase funnel analysis. Please also check my other works on Google Drive: Sample Projects
A keyword audit training module for the analytics team [PRESENT] SEO Audit – Keyword Audit
During my time working at PreApps.com, I received very positive feedback from my supervisor on writing app reviews, press releases, and industry trend analysis reports. Before publishing content to company’s website, I also contributed to the SEO effort by coming up with the long-tail focus keywords, as well as adding these keywords to the meta-description … More Blog posts for PreApps.com
I received very positive feedback from my supervisor on managing social media accounts for both the companies: Rubitection and PreApps.com. For Rubitection, I researched news stories related to bedsores and uploaded these on the company’s Twitter and Facebook accounts using Hootsuite. I also wrote a report on how to improve Rubitection’s popularity on social media … More Tweets for Rubitection & PreApps.com
http://www.blackhealthtv.com/article/bedsore-common-deadly-problem-are-you-risk I wrote some articles for Rubitection, trying to raise the awareness for the bedsore problem. All the articles are written in Consumer Voice.
flyer for Rubitection Newsletter 2page-1 Newsletter 2page-2 I designed a flyer for Rubitection, a healthcare technology startup that’s developing a new device for detecting and treating bedsores. This flyer introduces how the Rubitect Assessment System works and what’s its advantages. The software I used to design this flyer are Adobe Photoshop and InDesign. I also designed 2 … More Flyer & Newsletters for Rubitection Inc.
RunxiWang writing sample-wow From this project, I improved my English writing skills as well as Adobe Illustor designing skills.
Analysis report In the last semester, I continued to take classes in the field of data analysis. By doing four analysis projects, I learnt how to perform descriptive and multivariate statistical analysis of data using computer software such as SPSS and R. In those classes, I worked with teammates, adapting statistical methods (chi-square, liner regression analysis, … More Analysis Report for Electronic Shopping Inc. (ESI)
RunxiWang Research report I have taken several applied research courses in measurement design, quantitative research, sampling and SPSS data analysis. In the fall semester of 2014, my teammates and I did a research project about smartphone usage among college students. We managed the whole research process from background research, questionnaire design, to data collection, data … More Research Report: Student Smartphone Usage
FOR IMMEDIATE RELEASE NOVERMBER 15, 2013 Google to Unveil Its Google Glass Larry Page and Sergey Brin to Attend SILICON VALLEY, CA – To unveil Google Glass, Google will host an event at 11:00 am, on November19, 2013, at 1600 Amphitheatre Parkway Mountain View. Google CEO Larry Page and Google Co-founder Sergey Brin will deliver … More Press Release for Google Glass
Tufts Health Plan 705 Mount Auburn Street, Watertown, MA 02472 FOR IMMEDIATE RELEASE October 7, 2013 TUFTS HEALTH PLAN WILL HOST THE 37TH ANNUAL 10K FOR WOMEN ON COLUMBUS DAY WATERTOWN, MA – Tufts Health Plan will host the 37th annual Tufts 10K for Women on Monday, Oct.14. Women runners of all ages … More Press Release For Tufts Health Plan