Month: March 2015

Freemium Model Has taken the Mobile Gaming Industry by Storm, But Why?

March 27, 2015

Over the past few years, Freemium model has taken the mobile game industry by a pretty rapid and game-changing storm. As its name, freemium refers to the model initially offering a game for free while charging a premium for advanced features and functionality. Today, the free-to-play gaming model is global in scope and has been … More Freemium Model Has taken the Mobile Gaming Industry by Storm, But Why?

Are millennials a worthwhile target audience for advertisers?

March 19, 2015

“Millennials,” “Gen Y,” “Gen Next,” “Screenagers,” “The Baby-on-Board Generation,” whatever name you call them, as an advertiser, you cannot ignore them. Somewhat 75 million strong, spending over $200 million a year by estimates…Yes, these numbers hint are impressive: the Millennials are instantly growing into the most influential consumers and the prime target audience for brands. A large group, … More Are millennials a worthwhile target audience for advertisers?