Lucy's Journey

Beijing-Boston-New York

About

From Beijing to Boston, from a journalist to a marketer. Lucy just graduated from Boston University and she is now pursuing her career in Digital Marketing. In the future, she wants to be a analyst dealing with numbers. By the way, she loves classical music as well as horror movies.

The Six Critical Things about Retargeting

April 2, 2015

There’s no doubt that retargeted ads can improve conversion rates. But how? Retargeting generates greater online sales by keeping your brand front and center, as well as engaging users based on their previous behavior. Therefore, it can convert window-shoppers into buyers when they’re ready to buy. 1. Retargeting help retailers target users who are already more likely … More The Six Critical Things about Retargeting

Freemium Model Has taken the Mobile Gaming Industry by Storm, But Why?

March 27, 2015

Over the past few years, Freemium model has taken the mobile game industry by a pretty rapid and game-changing storm. As its name, freemium refers to the model initially offering a game for free while charging a premium for advanced features and functionality. Today, the free-to-play gaming model is global in scope and has been … More Freemium Model Has taken the Mobile Gaming Industry by Storm, But Why?