The Six Critical Things about Retargeting

There’s no doubt that retargeted ads can improve conversion rates. But how? Retargeting generates greater online sales by keeping your brand front and center, as well as engaging users based on their previous behavior. Therefore, it can convert window-shoppers into buyers when they’re ready to buy. 1. Retargeting help retailers target users who are already more likely … More The Six Critical Things about Retargeting

Freemium Model Has taken the Mobile Gaming Industry by Storm, But Why?

Over the past few years, Freemium model has taken the mobile game industry by a pretty rapid and game-changing storm. As its name, freemium refers to the model initially offering a game for free while charging a premium for advanced features and functionality. Today, the free-to-play gaming model is global in scope and has been … More Freemium Model Has taken the Mobile Gaming Industry by Storm, But Why?

Are millennials a worthwhile target audience for advertisers?

“Millennials,” “Gen Y,” “Gen Next,” “Screenagers,” “The Baby-on-Board Generation,” whatever name you call them, as an advertiser, you cannot ignore them. Somewhat 75 million strong, spending over $200 million a year by estimates…Yes, these numbers hint are impressive: the Millennials are instantly growing into the most influential consumers and the prime target audience for brands. A large group, … More Are millennials a worthwhile target audience for advertisers?

Her Boston Life

Originally posted on Lucy's Journey:
About Menglei A Chinese graduate student From Guangzhou, a city in Southern China Now pursuing her master’s degree at BU, major in Mass Communication. Her major was Hospitality Management in undergraduate years. She didn’t like it, but for some reasons, she still chose it. Now, in Boston, she can finally learn…

Her Boston Life

About Menglei A Chinese graduate student From Guangzhou, a city in Southern China Now pursuing her master’s degree at BU, major in Mass Communication. Her major was Hospitality Management in undergraduate years. She didn’t like it, but for some reasons, she still chose it. Now, in Boston, she can finally learn what she likes. “I don’t think … More Her Boston Life

Meb Keflezighi’s Boston Marathon Win Is a Victory For Us All

Originally posted on TIME:
One year ago, two young immigrant men, fed up with the American way of life, allegedly terrorized the Boston Marathon. A year later, an old — by marathon-running standards — immigrant who has totally embraced his adopted country won the historic race, thrilling everyone in attendance. On the first running of…

Drunk, Shock

Two hours ago I experienced the scariest moment in the US. A drunk guy kept knocking and kicking at the door.  I called 911 for the first time in my life. Accurately, my roommate Xiangbei made the phone call. At first, I heard the music “We’ll Rock You.” I guesses it could be my roommate Ya. … More Drunk, Shock