Freemium Model Has taken the Mobile Gaming Industry by Storm, But Why?

Over the past few years, Freemium model has taken the mobile game industry by a pretty rapid and game-changing storm. As its name, freemium refers to the model initially offering a game for free while charging a premium for advanced features and functionality. Today, the free-to-play gaming model is global in scope and has been … More Freemium Model Has taken the Mobile Gaming Industry by Storm, But Why?

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Are millennials a worthwhile target audience for advertisers?

“Millennials,” “Gen Y,” “Gen Next,” “Screenagers,” “The Baby-on-Board Generation,” whatever name you call them, as an advertiser, you cannot ignore them. Somewhat 75 million strong, spending over $200 million a year by estimates…Yes, these numbers hint are impressive: the Millennials are instantly growing into the most influential consumers and the prime target audience for brands. A large group, … More Are millennials a worthwhile target audience for advertisers?