Analysis Report for Electronic Shopping Inc. (ESI)

In the last semester, I continued to take classes in the field of data analysis. By doing four analysis projects, I learnt how to perform descriptive and multivariate statistical analysis of data using computer software such as SPSS and R. In those classes, I worked with teammates, adapting statistical methods (chi-square, liner regression analysis, ANOVA, clustering, random forest, etc.) to solve specific problems. It is from this process, I developed the ability to identify relationships and trends in data. These classes also stimulated my interest in becoming a market research professional.


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