Lucy's Journey

I have taken several applied research courses in measurement design, quantitative research, sampling and SPSS data analysis. In the fall semester of 2014, my teammates and I did a research project about smartphone usage among college students. We managed the whole research process from background research, questionnaire design, to data collection, data entry and analysis. By handing out 116 questionnaires, we collected and analyzed data on college students’ demographics, preferences, needs, and buying habits of smartphones, in order to identify factors affecting smartphone demand. Finally, we wrote a report in which we summarized complex results and gave a set of recommendations about how to effectively market smartphones.